Boys of Soweto Touches Down in Cape Town with WE ARE EGG Launch

Boys of Soweto has officially landed in Cape Town. The brand’s coveted pieces are now available at WE ARE EGG in the vibrant V&A Waterfront, marking a key moment in its evolution from Soweto streets to national shelves.

By entering the Cape Town fashion scene, Boys of Soweto continues to bridge the gap between heritage and contemporary style, showcasing the richness of township-born creativity on a new stage.

The launch was made possible through a creative partnership with Jägermeister South Africa, a brand that, much like Boys of Soweto, champions fearless expression and celebrates originality. Their collaborative effort reinforces the growing synergy between fashion and cultural storytelling in the South African landscape.

As the brand continues to reimagine what African fashion can look like, its Cape Town debut stands as both a homecoming and a new beginning.