Una Rams Breathes New Life into a Love Anthem with “Priceless Possession”

South African singer-songwriter Una Rams has returned with a song that feels like it was written for forever. His latest single, “Priceless Possession”, released today, 15 August 2025.

The track, a soul-stirring fusion of South African afro soul and heartfelt lyricism, is the second single from Rams’ highly anticipated debut album, meet me at the altar. As the title suggests, the project is a bold celebration of love in its purest form, sacred, committed, and everlasting.

What makes “priceless possession” special is its journey. Originally penned over seven years ago, the song has been reborn for this new era. With production by C-Tea, J-Smash, and Raven, it now carries a richer, warmer sound that perfectly mirrors the depth of its message.

“There’s a certain wisdom in these lyrics,” Una reflects. “Even back then, I understood the kind of love I was hoping for, not performative or conditional, but something divine and enduring.”

Sung in both English and Tshivenda, the song is a poetic meditation on love that money can’t buy. It praises choosing commitment over convenience, connection over currency, and gratitude over pride — ideals that remain rare yet timeless.

This release follows the success of “ndi a mufuna”, the album’s lead single that captured hearts earlier this year. With “priceless possession”, Una Rams cements his role as one of the new architects of African love songs — creating soundtracks for wedding vows, eternal promises, and lifelong devotion.

“priceless possession” is now available on all digital streaming platforms.